Michael is an effective IT Professional with over 17 years of experience in industries ranging from marketing analytics to the music business. He is an expert at leveraging technology to solve problems, increase efficiency, and create business opportunities. He loves to learn the nuances of complex business environments and formulating both technical and nontechnical solutions and strategies, which contributed to his decision to enroll at UCLA Anderson’s Executive MBA program. His strengths in analyzing and improving legacy processes and systems, strategic planning, thought leadership, revising tactics to adapt to quickly changing conditions, and enhancing team effectiveness and motivation drew him to working in a startup. His family’s extensive involvement in an agriculture, specifically viticulture in California, drew him to his focus on improving an industry he has grown up caring deeply about.